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\u3053\u306e\u672c\u306f\u3001\u654fility\u6027\u3001\u8fc5\u901f\u306a\u30d7\u30ed\u30c8\u30bf\u30a4\u30d4\u30f3\u30b0\u3001\u53cd\u5fa9\u958b\u767a\u306e\u6982\u5ff5\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002\u30ea\u30fc\u30b9\u306f\u3001\u7cbe\u5de7\u306a\u30d3\u30b8\u30cd\u30b9\u30d7\u30e9\u30f3\u3068\u9577\u3044\u958b\u767a\u30b5\u30a4\u30af\u30eb\u306b\u4f9d\u5b58\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306f\u3088\u308a\u5b9f\u9a13\u7684\u3067\u9069\u5fdc\u6027\u306e\u3042\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d7\u3051\u5165\u308c\u308b\u3079\u304d\u3060\u3068\u4e3b\u5f35\u3057\u3066\u3044\u307e\u3059\u3002\u6f38\u9032\u7684\u306a\u6539\u5584\u3092\u7d99\u7d9a\u7684\u306b\u30c6\u30b9\u30c8\u3057\u3066\u6539\u5584\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u8d77\u696d\u5bb6\u306f\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u5e02\u5834\u3067\u6210\u529f\u3057\u305f\u30d3\u30b8\u30cd\u30b9\u3092\u5275\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n

\u300c\u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u300d\u306f\u3001\u6210\u529f\u3068\u5931\u6557\u306e\u4f1d\u7d71\u7684\u306a\u6982\u5ff5\u306b\u3082\u6311\u6226\u3057\u3066\u3044\u307e\u3059\u3002 Ries\u306f\u3001\u8d77\u696d\u5bb6\u304c\u5931\u6557\u3092\u5b66\u7fd2\u306e\u6a5f\u4f1a\u3068\u898b\u306a\u3057\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u8fc5\u901f\u306b\u30d4\u30dc\u30c3\u30c8\u3059\u308b\u3053\u3068\u3092\u5968\u52b1\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8003\u3048\u65b9\u306e\u5909\u5316\u306b\u3088\u308a\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306f\u5b9f\u969b\u306e\u6d1e\u5bdf\u306b\u57fa\u3065\u3044\u3066\u6226\u7565\u3068\u88fd\u54c1\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6700\u7d42\u7684\u306b\u6210\u529f\u306e\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n

\u7d99\u7d9a\u7684\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u6982\u5ff5\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u306b\u3088\u308a\u3001Ries\u306f\u3001\u8d77\u696d\u5bb6\u304c\u81ea\u5206\u306e\u30d9\u30f3\u30c1\u30e3\u30fc\u3067\u5b9f\u88c5\u3067\u304d\u308b\u5b9f\u7528\u7684\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u3068\u5b9f\u7528\u7684\u306a\u6226\u7565\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u591a\u6570\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3068\u73fe\u5b9f\u4e16\u754c\u306e\u4f8b\u304c\u3042\u308b\u3053\u306e\u672c\u306f\u3001\u8d77\u696d\u5bb6\u7cbe\u795e\u3068\u6839\u672c\u7684\u306b\u6210\u529f\u3057\u305f\u30d3\u30b8\u30cd\u30b9\u306e\u69cb\u7bc9\u306e\u4e0d\u78ba\u5b9f\u6027\u3092\u30ca\u30d3\u30b2\u30fc\u30c8\u3059\u308b\u305f\u3081\u306e\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n

\u8981\u7d04\u3059\u308b\u3068\u3001\u300cThe Lean Startup\u300d\u306f\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u65b9\u6cd5\u8ad6\u306b\u95a2\u3059\u308b\u65b0\u9bae\u306a\u8996\u70b9\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u3053\u306e\u30b8\u30e3\u30f3\u30eb\u306e\u4ed6\u306e\u672c\u304b\u3089\u969b\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u654fility\u6027\u3001\u8fc5\u901f\u306a\u30d7\u30ed\u30c8\u30bf\u30a4\u30d4\u30f3\u30b0\u3001\u304a\u3088\u3073\u53cd\u5fa9\u958b\u767a\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b\u3053\u3068\u3068\u3001\u6210\u529f\u3068\u5931\u6557\u3078\u306e\u5909\u9769\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u9769\u65b0\u7684\u3067\u6210\u529f\u3057\u305f\u30d3\u30b8\u30cd\u30b9\u3092\u5275\u9020\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u8d77\u696d\u5bb6\u306b\u3068\u3063\u3066\u8cb4\u91cd\u306a\u30ea\u30bd\u30fc\u30b9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n

\u5b9f\u969b\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/h2>\n\n\n

\u300cThe Lean Startup\u300d\u3067\u306f\u3001Eric Ries\u306f\u3001Lean Startup\u306e\u65b9\u6cd5\u8ad6\u306e\u6982\u5ff5\u3068\u539f\u5247\u3092\u5b9f\u969b\u306e\u30b7\u30ca\u30ea\u30aa\u306b\u9069\u7528\u3059\u308b\u65b9\u6cd5\u3092\u8aac\u660e\u3059\u308b\u305f\u3081\u306b\u3001\u591a\u6570\u306e\u73fe\u5b9f\u4e16\u754c\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u4f8b\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001Ries\u306f\u8aad\u8005\u306b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u81ea\u5206\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u6210\u529f\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u6982\u5ff5\u3092\u5b9f\u88c5\u3059\u308b\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n

\u672c\u3092\u901a\u3057\u3066\u3001Ries\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3001\u88fd\u9020\u4f1a\u793e\u3001\u3055\u3089\u306b\u306f\u5927\u898f\u6a21\u306a\u7d44\u7e54\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306b\u306f\u3001\u6210\u529f\u3057\u305f\u30d9\u30f3\u30c1\u30e3\u30fc\u3068\u5931\u6557\u3057\u305f\u30d9\u30f3\u30c1\u30e3\u30fc\u306e\u4e21\u65b9\u304c\u542b\u307e\u308c\u3001\u5404\u7d4c\u9a13\u304b\u3089\u5b66\u3093\u3060\u6559\u8a13\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n

\u3053\u308c\u3089\u306e\u73fe\u5b9f\u4e16\u754c\u306e\u4f8b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u8aad\u8005\u306f\u8d77\u696d\u5bb6\u304c\u7d99\u7d9a\u7684\u306a\u9769\u65b0\u3001\u654fility\u6027\u3001\u8fc5\u901f\u306a\u30d7\u30ed\u30c8\u30bf\u30a4\u30d4\u30f3\u30b0\u3001\u304a\u3088\u3073\u53cd\u5fa9\u958b\u767a\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u3055\u305b\u305f\u304b\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5f7c\u3089\u306f\u4ed6\u306e\u4eba\u304c\u72af\u3057\u305f\u9593\u9055\u3044\u304b\u3089\u5b66\u3073\u3001\u9a5a\u304f\u3079\u304d\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u305f\u6226\u7565\u304b\u3089\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n

\u672c\u3067\u8a00\u53ca\u3055\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306e\u3044\u304f\u3064\u304b\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n

1. Dropbox\uff1aRies\u306f\u3001\u30d5\u30a1\u30a4\u30eb\u30db\u30b9\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u308bDropbox\u304c\u3001\u8ab2\u984c\u3092\u514b\u670d\u3057\u3001\u6307\u6570\u95a2\u6570\u7684\u306a\u6210\u9577\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u65b9\u6cd5\u8ad6\u3092\u5229\u7528\u3057\u305f\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3067\u306f\u3001\u4f1a\u793e\u304c\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3001\u53cd\u5fa9\u88fd\u54c1\u958b\u767a\u3001\u304a\u3088\u3073\u6700\u5c0f\u9650\u306e\u5b9f\u884c\u53ef\u80fd\u306a\u88fd\u54c1\u3092\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3057\u3066\u3001\u63d0\u4f9b\u3092\u6539\u826f\u3057\u3001\u7af6\u4e89\u529b\u3092\u7372\u5f97\u3057\u305f\u304b\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002<\/p>\n\n\n

2. Zappos\uff1aRies\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e5\u30fc\u30ba\u304a\u3088\u3073\u8863\u6599\u54c1\u5c0f\u58f2\u696d\u8005\u3067\u3042\u308bZappos\u304c\u3001\u9867\u5ba2\u4e2d\u5fc3\u306e\u6587\u5316\u3092\u69cb\u7bc9\u3057\u3001\u512a\u308c\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u7121\u99c4\u306e\u306a\u3044\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3069\u306e\u3088\u3046\u306b\u53d7\u3051\u5165\u308c\u305f\u304b\u3092\u63a2\u308a\u307e\u3059\u3002\u3053\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306f\u3001Zappos\u306e\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3001\u8fc5\u901f\u306a\u5b9f\u9a13\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n

3. Intuit\uff1aRies\u306f\u3001\u91d1\u878d\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u4f1a\u793e\u3067\u3042\u308bIntuit\u304c\u3001QuickBooks\u306a\u3069\u306e\u6210\u529f\u3057\u305f\u88fd\u54c1\u3092\u767a\u58f2\u3059\u308b\u305f\u3081\u306b\u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u539f\u5247\u3092\u3069\u306e\u3088\u3046\u306b\u5b9f\u88c5\u3057\u305f\u304b\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306f\u3001\u9769\u65b0\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u5b9f\u9a13\u3001\u9867\u5ba2\u306e\u691c\u8a3c\u3001\u304a\u3088\u3073\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u6587\u5316\u3092\u76f4\u611f\u3055\u305b\u305f\u65b9\u6cd5\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n

\u3053\u308c\u3089\u306f\u3001\u300cThe Lean Startup\u300d\u3067\u8a00\u53ca\u3055\u308c\u3066\u3044\u308b\u5b9f\u969b\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306e\u307b\u3093\u306e\u4e00\u4f8b\u3067\u3059\u3002\u5404\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306f\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u672c\u3067\u8b70\u8ad6\u3055\u308c\u3066\u3044\u308b\u6982\u5ff5\u3092\u3069\u306e\u3088\u3046\u306b\u9069\u7528\u3057\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u3084\u30d3\u30b8\u30cd\u30b9\u30b7\u30ca\u30ea\u30aa\u3067\u6210\u529f\u3092\u53ce\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n

\u8457\u8005\u306e\u80cc\u666f\u3068\u5c02\u9580\u77e5\u8b58<\/h2>\n\n\n

\u300c\u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\uff1a\u4eca\u65e5\u306e\u8d77\u696d\u5bb6\u304c\u7d99\u7d9a\u7684\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3057\u3066\u6839\u672c\u7684\u306b\u6210\u529f\u3057\u305f\u30d3\u30b8\u30cd\u30b9\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u300d\u306e\u8457\u8005\u3067\u3042\u308b\u30a8\u30ea\u30c3\u30af\u30ea\u30fc\u30b9\u306f\u3001\u8d77\u696d\u5bb6\u7cbe\u795e\u3068\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u8c4a\u5bcc\u306a\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9\u304b\u3089\u6765\u3066\u3044\u307e\u3059\u3002\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u3067\u306e\u8c4a\u5bcc\u306a\u7d4c\u9a13\u3068\u3001\u3044\u304f\u3064\u304b\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u5171\u540c\u8a2d\u7acb\u8005\u517cCEO\u3068\u3057\u3066\u3001Ries\u306f\u3053\u306e\u30c8\u30d4\u30c3\u30af\u306b\u8c4a\u5bcc\u306a\u76f4\u63a5\u7684\u306a\u77e5\u8b58\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n\n\n

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1.\u7d99\u7d9a\u7684\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u6982\u5ff5\u3092\u53d7\u3051\u5165\u308c\u308b\uff1aRies\u306f\u3001\u8d77\u696d\u5bb6\u304c\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u5e02\u5834\u306e\u6d1e\u5bdf\u306b\u57fa\u3065\u3044\u3066\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u5e38\u306b\u9069\u5fdc\u3055\u305b\u3001\u9032\u5316\u3055\u305b\u308b\u3053\u3068\u3092\u5968\u52b1\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u666f\u89b3\u306b\u304a\u3044\u3066\u95a2\u9023\u6027\u3068\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n

2.\u691c\u8a3c\u6e08\u307f\u306e\u5b66\u7fd2\u306b\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u308b\uff1a\u4eee\u5b9a\u3068\u63a8\u6e2c\u306e\u307f\u306b\u4f9d\u5b58\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001Ries\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306b\u30c7\u30fc\u30bf\u3068\u6d1e\u5bdf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002\u5b9f\u9a13\u3092\u5b9f\u65bd\u3057\u3001\u7d50\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u8d77\u696d\u5bb6\u306f\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6c7a\u5b9a\u3092\u4e0b\u3057\u3001\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n

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