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\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6bba\u3059\uff1a\u9769\u65b0\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u5229\u76ca\u306b\u5909\u3048\u3066\u3044\u308b\u300dJoe Pulizzi\u3068Robert Rose<\/h2>\n\n\n

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\u5168\u4f53\u3068\u3057\u3066\u3001\u300cKill\u200b\u200bing Marketing\u300d\u306f\u3001\u8457\u8005\u306e\u5c02\u9580\u77e5\u8b58\u306b\u88cf\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u7406\u8ad6\u3068\u5b9f\u7528\u6027\u306e\u30e6\u30cb\u30fc\u30af\u306a\u878d\u5408\u3067\u969b\u7acb\u3063\u3066\u304a\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5411\u4e0a\u3055\u305b\u3088\u3046\u3068\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u8cb4\u91cd\u306a\u30ea\u30bd\u30fc\u30b9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n

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\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6bba\u5bb3\uff1a\u9769\u65b0\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u5229\u76ca\u306b\u5909\u3048\u3066\u3044\u308b\u300dJoe Pulizzi\u3068Robert Rose\u306b\u3088\u308b\u3068\u3001\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u672c\u3067\u8b70\u8ad6\u3055\u308c\u3066\u3044\u308b\u6982\u5ff5\u304c\u5b9f\u969b\u306e\u30b7\u30ca\u30ea\u30aa\u3067\u3069\u306e\u3088\u3046\u306b\u9069\u7528\u3067\u304d\u308b\u304b\u3092\u793a\u3059\u3044\u304f\u3064\u304b\u306e\u73fe\u5b9f\u4e16\u754c\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u4f8b\u306f\u3001\u8aad\u8005\u304c\u9769\u65b0\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u304c\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u3088\u308a\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u6301\u7d9a\u53ef\u80fd\u306a\u30e2\u30c7\u30eb\u306b\u3069\u306e\u3088\u3046\u306b\u5237\u65b0\u3057\u305f\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u8abf\u3079\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u8aad\u8005\u306f\u81ea\u5206\u306e\u7d44\u7e54\u3067\u540c\u69d8\u306e\u6226\u7565\u3092\u5b9f\u88c5\u3059\u308b\u305f\u3081\u306e\u8cb4\u91cd\u306a\u77e5\u8b58\u3068\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n

\u8457\u8005\u306e\u8cc7\u683c\u3068\u80cc\u666f<\/h2>\n\n\n

\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6bba\u3059\uff1a\u9769\u65b0\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u5229\u76ca\u306b\u5909\u3048\u3066\u3044\u308b\u300d\u306e\u8457\u8005\u3067\u3042\u308b\u30b8\u30e7\u30fc\u30fb\u30d4\u30ea\u30c3\u30c4\u30a3\u3068\u30ed\u30d0\u30fc\u30c8\u30fb\u30ed\u30fc\u30ba\u306f\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6163\u884c\u3092\u6539\u826f\u3059\u308b\u30c8\u30d4\u30c3\u30af\u306b\u8c4a\u5bcc\u306a\u7d4c\u9a13\u3068\u5c02\u9580\u77e5\u8b58\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n\n\n

Joe Pulizzi\u306f\u3001\u5927\u624b\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u304a\u3088\u3073\u8d77\u696d\u5bb6\u3067\u3059\u3002\u5f7c\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u8981\u306a\u6559\u80b2\u30ea\u30bd\u30fc\u30b9\u3067\u3042\u308bContent Marketing Institute\u306e\u5275\u8a2d\u8005\u3067\u3059\u3002 Pulizzi\u306f\u3044\u304f\u3064\u304b\u306e\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u306e\u672c\u3092\u66f8\u3044\u3066\u304a\u308a\u3001\u4e16\u754c\u4e2d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u8b70\u3067\u975e\u5e38\u306b\u4eba\u6c17\u306e\u3042\u308b\u8b1b\u6f14\u8005\u3067\u3059\u3002<\/p>\n\n\n

\u30ed\u30d0\u30fc\u30c8\u30fb\u30ed\u30fc\u30ba\u306f\u3001\u30d9\u30c6\u30e9\u30f3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u304a\u3088\u3073\u30b3\u30f3\u30c6\u30f3\u30c4\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u3067\u3059\u3002\u5f7c\u306f\u591a\u304f\u306e\u30d5\u30a9\u30fc\u30c1\u30e5\u30f3500\u4f01\u696d\u3068\u5354\u529b\u3057\u3066\u304a\u308a\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u958b\u767a\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002\u30ed\u30fc\u30ba\u306f\u591a\u4f5c\u306a\u4f5c\u5bb6\u3067\u3082\u3042\u308a\u3001\u3044\u304f\u3064\u304b\u306e\u696d\u754c\u51fa\u7248\u7269\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n

Pulizzi\u3068Rose\u306f\u3001\u5f7c\u3089\u306e\u77e5\u8b58\u3068\u5b9f\u52d9\u7d4c\u9a13\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u53d6\u308a\u7d44\u307f\u3092\u5909\u9769\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u53ce\u76ca\u6027\u304c\u9ad8\u304f\u6301\u7d9a\u53ef\u80fd\u306a\u30e2\u30c7\u30eb\u306b\u306a\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3068\u6226\u7565\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5f7c\u3089\u306e\u5c02\u9580\u77e5\u8b58\u3068\u4fe1\u983c\u6027\u306b\u3088\u308a\u3001\u300c\u6bba\u5bb3\u300d\u306f\u3001\u9032\u5316\u3057\u7d9a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u5148\u3092\u884c\u304f\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u4eba\u306b\u3068\u3063\u3066\u306f\u3001\u5fc5\u898b\u306e\u8aad\u307f\u7269\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n

\u3053\u306e\u672c\u3092\u8aad\u3080\u3053\u3068\u3067\u6700\u3082\u5229\u76ca\u3092\u5f97\u308b\u306e\u306f\u8ab0\u3067\u3059\u304b\uff1f<\/h2>\n\n\n

\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001\u8aad\u8005\u304c\u672c\u304c\u81ea\u5206\u306e\u30cb\u30fc\u30ba\u3084\u95a2\u5fc3\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6bba\u5bb3\uff1a\u9769\u65b0\u7684\u306a\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u5229\u76ca\u306b\u5909\u3048\u3066\u3044\u308b\u300dJoe Pulizzi\u3068Robert Rose\u306b\u3088\u308b\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u30aa\u30fc\u30ca\u30fc\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3001\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5909\u9769\u306b\u8208\u5473\u306e\u3042\u308b\u4eba\u306b\u3068\u3063\u3066\u306f\u8cb4\u91cd\u306a\u30ea\u30bd\u30fc\u30b9\u3067\u3059\u3002\u3053\u306e\u672c\u306f\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5237\u65b0\u3057\u3001\u3088\u308a\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u6301\u7d9a\u53ef\u80fd\u306a\u4ee3\u66ff\u54c1\u3092\u63a2\u6c42\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u4eba\u306b\u3068\u3063\u3066\u7279\u306b\u6709\u76ca\u3067\u3059\u3002 Pulizzi\u3068Rose\u306f\u3001\u4f01\u696d\u304c\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u63d0\u793a\u3059\u308b\u6a5f\u4f1a\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u3092\u3069\u306e\u3088\u3046\u306b\u9069\u5fdc\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u6d1e\u5bdf\u306b\u6e80\u3061\u305f\u30ac\u30a4\u30c0\u30f3\u30b9\u3068\u5b9f\u7528\u7684\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3042\u306a\u305f\u304c\u4e2d\u5c0f\u4f01\u696d\u306e\u30aa\u30fc\u30ca\u30fc\u3067\u3042\u308d\u3046\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u3067\u3042\u308d\u3046\u3068\u3001\u3053\u306e\u672c\u306f\u3042\u306a\u305f\u304c\u3042\u306a\u305f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6700\u5927\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3068\u6226\u7565\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n

\u30ad\u30fc\u30c6\u30a4\u30af\u30a2\u30a6\u30c8\u3068\u30ec\u30c3\u30b9\u30f3<\/h2>\n\n\n

\u300cKill\u200b\u200bing Marketing\uff1a\u9769\u65b0\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u5229\u76ca\u306b\u5909\u3048\u3066\u3044\u308b\u300d\u3067\u306f\u3001Joe Pulizzi\u3068Robert Rose\u306b\u3088\u308b\u3068\u3001\u8aad\u8005\u306f\u500b\u4eba\u7684\u304a\u3088\u3073\u8077\u696d\u7684\u751f\u6d3b\u306b\u9069\u7528\u3067\u304d\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3068\u6559\u8a13\u3092\u898b\u3064\u3051\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u672c\u306f\u3001\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u3088\u308a\u53ce\u76ca\u6027\u3068\u6301\u7d9a\u53ef\u80fd\u306b\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306e\u65b0\u9bae\u306a\u8996\u70b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n

\u672c\u304b\u3089\u306e\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u6301\u3061\u5e30\u308a\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/h2>\n\n\n

– \u9867\u5ba2\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d7\u3051\u5165\u308c\u308b\uff1a\u3053\u306e\u672c\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u597d\u307f\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u5f37\u8abf\u3057\u3001\u81ea\u5206\u306b\u5171\u9cf4\u3059\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u8abf\u6574\u3057\u307e\u3059\u3002<\/h2>\n\n\n

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\u300cKill\u200b\u200bing Marketing\u300d\u304b\u3089\u3053\u308c\u3089\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u30ec\u30c3\u30b9\u30f3\u3092\u5b9f\u88c5\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u8aad\u8005\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u518d\u8003\u3057\u3001\u4eca\u65e5\u306e\u9032\u5316\u3057\u7d9a\u3051\u308b\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3067\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3042\u306a\u305f\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3001\u30d3\u30b8\u30cd\u30b9\u30aa\u30fc\u30ca\u30fc\u3001\u307e\u305f\u306f\u610f\u6b32\u7684\u306a\u8d77\u696d\u5bb6\u3067\u3042\u308d\u3046\u3068\u3001\u3053\u306e\u672c\u306f\u3042\u306a\u305f\u304c\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u7e41\u6804\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n","protected":false},"excerpt":{"rendered":"

\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6bba\u3059\uff1a\u9769\u65b0\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u5229\u76ca\u306b\u5909\u3048\u3066\u3044\u308b\u300dJoe Pulizzi\u3068Robert Rose \u3053\u306e\u672c\u3067\u306f\u3001\u8457\u8005\u306e\u30b8\u30e7\u30fc\u30fb\u30d4\u30ea\u30c3\u30c4\u30a3\u3068\u30ed\u30d0\u30fc\u30c8\u30fb\u30ed\u30fc\u30ba\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226 … \u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[19],"tags":[],"views":70,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"papa","author_link":"https:\/\/finest-bg.com\/ja\/author\/takira999\/"},"uagb_comment_info":0,"uagb_excerpt":"\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6bba\u3059\uff1a\u9769\u65b0\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u5229\u76ca\u306b\u5909\u3048\u3066\u3044\u308b\u300dJoe Pulizzi\u3068Ro…","_links":{"self":[{"href":"https:\/\/finest-bg.com\/ja\/wp-json\/wp\/v2\/posts\/89"}],"collection":[{"href":"https:\/\/finest-bg.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finest-bg.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finest-bg.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/finest-bg.com\/ja\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":0,"href":"https:\/\/finest-bg.com\/ja\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"wp:attachment":[{"href":"https:\/\/finest-bg.com\/ja\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finest-bg.com\/ja\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finest-bg.com\/ja\/wp-json\/wp\/v2\/tags?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}